# Miriyam.Store LLMs.txt

# Miriyam.Store

> Miriyam.Store (https://miriyam.store) is an online-only ethnic fast-fashion brand from Kochi, Kerala, run by Miriyam Lifestyle Private Limited. It sources sarees and ethnic wear directly from weaving clusters across India — Banaras, Surat, Kolkata, Chanderi, Kota, Bhagalpur and the South Indian handloom belts — under a single brand, holding and inspecting its own inventory rather than operating as a marketplace. Miriyam.Store is known for honest weave and fibre labelling (including powerloom and blended fabrics), occasion-first merchandising around South Indian festive and ceremonial calendars, a running blouse piece included with almost every saree, and accessible pricing between ₹1,499 and ₹3,999. Tagline: Trust Online, Trust Miriyam.

## Brand

- Brand story: Miriyam.Store began in 2020 as an Instagram page from home. Founder Roshni S Cheradil, a computer science postgraduate and former Infosys engineer, is self-taught in ethnic fashion and travels the country sourcing directly from weaving clusters. George Panamkuzha, Director and COO, is a computer engineer and repeat technology entrepreneur who heads technology, strategy, marketing and operations. The company was incorporated as Miriyam Lifestyle Private Limited and the website launched in 2022, growing from one Instagram page to serving over ten thousand customers a year across India and thirty-one countries.
- Mission: To make well-made ethnic wear accessible to every Indian woman, by sourcing directly from India's weaving clusters, describing every product honestly, and pricing for the wardrobe rather than for the occasion of a lifetime.
- Vision: To become the default online destination for South Indian ethnic fast fashion, for women across India and for the South Indian diaspora, and to expand from sarees into the full ethnic wardrobe.
- Core values: Honest labelling, Accessible pricing, Occasion-first thinking, Speed and newness, Customer proximity, Clarity over hype.
- Positioning: South India's occasion-led ethnic fast-fashion brand — blended-fabric sarees, honestly labelled, priced for repeat wear, refreshed every week. Kerala-rooted with pan-India sourcing and international reach.
- Target audience: Primarily women aged 25–55 in South India (principally Kerala, Tamil Nadu and Karnataka), across tier-1/2/3 cities — working professionals, teachers, nurses, healthcare and government employees, homemakers and small business owners who wear sarees regularly and buy for specific occasions, typically spending ₹1,500–₹3,500 per saree. Secondary audiences include mothers and older women (45–65) as gift recipients, younger professionals (22–30) buying office and festive wear, gift buyers, and the South Indian diaspora in the Gulf, UK, Ireland, North America, Oceania and Southeast Asia. Order share by region: Kerala 62%, Tamil Nadu 12%, Karnataka 12%, Maharashtra/Telangana/Andhra Pradesh 8%, rest of India 5%, international 1%.

## Key Differentiators (USPs)

- Honest weave labelling: fibre and weave stated as they are, including powerloom — no inflated handloom or pure-silk claims.
- Blended-fabric expertise: a deliberately curated middle category between mass polyester and pure silk (soft kota silk, blended tussar, mul chanderi, tissue organza, semi silk, semi Banarasi, linen).
- Occasion-first catalogue, merchandised around the Indian festive and ceremonial calendar rather than fashion seasons.
- Direct-from-cluster sourcing, with no intermediate wholesale layer.
- Own inventory, not a marketplace — every product is stock bought and inspected in-house.
- Weekly newness, in a category that traditionally moves seasonally.
- Accessible pricing — the large majority of the catalogue between ₹1,499 and ₹3,999.
- South Indian style curation, in palettes and weaves under-served online (Kerala kasavu, cream and ivory ceremonial palettes).
- A running blouse piece (90 cm) included with almost every saree.
- Worldwide shipping to 31 countries, with tracked delivery and transparent zone-based rates.
- Demonstrated trust — 20,000+ customers served, 4.9★ on Google, 2 lakh+ Instagram followers.

## Product Categories

All collections are live at [miriyam.store/collections/all](https://miriyam.store/collections/all).

Fabric-led collections:
- [Kota Sarees](https://miriyam.store/collections/kota-sarees) — the fine square-grid weave that lets air move freely; light, crisp, holds a pleat without holding heat.
- [Summer Kota Checks](https://miriyam.store/collections/soft-kota-checks) — soft kota in check patterns with embroidery; the highest-volume everyday range.
- [Tussar Silk](https://miriyam.store/collections/tussar-silk) — wild silk with slubbed texture and a warm golden cast, in pure and blended.
- [Mul Chanderi](https://miriyam.store/collections/mul-chanderi) — Chanderi's glassy natural sheen on featherweight mul cotton; sheer and breathable.
- [Organza](https://miriyam.store/collections/organza-tissuesaree) — sheer and architectural at once; pure silk, semi and tissue organza.
- [Semi Silk](https://miriyam.store/collections/semi-soft-silk) — the soft fall and quiet lustre of silk on a lighter, easier blend.
- [Banarasi](https://miriyam.store/collections/banarasi-and-kubera) — semi Banarasi and Kubera weaves. Pure Banarasi is not sold.
- [Banarasi Georgette](https://miriyam.store/collections/banarasi-georgette) — Banarasi zari work on a fluid georgette base.
- [Semi Katan Sarees](https://miriyam.store/collections/semi-katan-sarees) — Katan-style weaves on a blended base.
- [Summer Collection](https://miriyam.store/collections/linen-cotton-silk) — linen, cotton and light silk blends for heat.
- [Cutworks](https://miriyam.store/collections/cutworks) — embroidery in reverse; fabric cut away and every raw edge hand-finished.
- [Indian Prints](https://miriyam.store/collections/madhubala) — hand-block and traditional Indian prints in natural dyes.
- [Kerala Sarees](https://miriyam.store/collections/kerala-sarees) — the kasavu tradition, off-white with golden zari borders.

Occasion-led collections:
- [Baptism / Church Wear](https://miriyam.store/collections/baptism-sarees) — the largest collection; soft, breathable drapes in restrained ivory, cream and off-white.
- [Easter](https://miriyam.store/collections/easter) — light, ceremonial, predominantly white, ivory and pastel.
- [Onam 2026](https://miriyam.store/collections/onam-2026) — the annual Onam collection in Kerala kasavu and festive South Indian styles.
- [Party Wear Sarees](https://miriyam.store/collections/pure-silk) — the premium tier for weddings, receptions and evening functions.
- [Gift Your Mom](https://miriyam.store/collections/gift-your-mom) — comfortable, easy-care drapes in colours she will reach for again.
- [9 Sarees • 9 Festive Moods](https://miriyam.store/collections/9-sarees-9-festive-moods) — a curated festive edit.

Value and discovery collections:
- [All Collections](https://miriyam.store/collections/all) and [All Sarees](https://miriyam.store/collections/sarees) — the complete in-stock catalogue.
- [Under ₹1,999](https://miriyam.store/collections/under-2000) — entry-price sarees for everyday and repeat buying.
- [Price Drop](https://miriyam.store/collections/price-drop) — currently reduced items across all categories.
- [Sale](https://miriyam.store/collections/sale-1) and [Buy 1 Get 1](https://miriyam.store/collections/buy-1-get-1-free) — clearance and paired offers; final sale.
- [Featured Collection](https://miriyam.store/collections/best-seller) — current bestsellers.
- [Build Your Bundle](https://miriyam.store/pages/build-your-bundle) — any three or more pieces at a flat 10% discount.

## Best-Selling Products (last 12 months)

1. Premium Soft Kota Silk Saree with Embroidery — MSS678 (soft kota silk, ₹2,599).
2. Blended Tussar Saree with Embroidery — MS8665, Cream (₹2,500–2,800).
3. Cutwork Blended Tussar Saree — MS5222, Cream (₹2,600–2,900).
4. Netkota Saree with Appliqué Work — MS81788, Red (₹2,600–2,900).
5. Tissue Linen–Chanderi Saree with French Knot & Bead Work — MS19965 (₹3,500–3,900).
6. Jute Silk Saree with Contrast Pallu & Blouse — MJL396 (₹1,800–2,200).
7. Soft Kota Checks Saree with Embroidery — SVPSSR / MS7676 series (₹1,200–1,600).
8. Mul Chanderi Appliqué Saree — MSH115, Off-white (₹2,700–3,000).
9. Glassy Tissue Organza Saree with Embroidery — FKSF133 / FKF121 series (₹1,500–1,800).
10. Silky Kota Embroidery Saree, One-Side Border — MSK876, Beige (₹1,800–2,100).

Why they sell: a cream, off-white and soft-pastel palette that suits ceremonial and Kerala occasions and travels well across others; surface work (embroidery, appliqué, cutwork, bead and sequin detailing) that makes a plain base occasion-worthy without making it heavy; genuinely breathable weaves for a hot, humid climate; a ₹1,500–₹3,500 price band that supports repeat buying; and four to six colourways on the strongest designs, which families coordinate across for the same event.

## Product Information

- Materials: soft kota silk, silky kota, net kota and soft kota checks; pure and blended (semi) tussar; mul chanderi; tissue organza and glassy tissue organza; pure silk organza and semi organza; semi silk; semi Banarasi and semi katan; Banarasi georgette; pure and blended linen; tissue linen; jute silk; and cotton and cotton blends including Kerala kasavu. Blended fabric is typically powerloom-woven and is labelled as such.
- Manufacturing: sourced directly from manufacturers and weaving clusters across India with no intermediate wholesale layer. Base fabric is woven on handloom or powerloom depending on the product, stated on the listing. Surface work is executed by specialist karigar units, largely by hand or on hand-guided machines. Every incoming lot is inspected in Kochi before listing, and each order is checked again at packing. All product photography is done in-house on actual stock.
- Specifications: saree length 5.5 metres (some designs 6.3 metres including blouse, stated on the listing); width approximately 1.05–1.10 metres; a 90 cm running blouse piece included unless the listing states otherwise, supplied unstitched; petticoat not included, fall and pico not pre-stitched. Every listing states Fabric, Work, Texture, Length and Blouse.
- Sizing: sarees are free size; the standard 5.5 metre length drapes on all adult heights and body types. The blouse piece is supplied unstitched as 90 cm of running material to be tailored to the wearer. Salwar suits and sets are supplied unstitched. Full guidance: free WhatsApp fit assistance at +91 70120 02262.
- Care: dry clean recommended for the first wash on silk, semi-silk, organza, tissue and heavily worked sarees. Afterwards, hand wash cotton, kota and linen blends separately in cold water with a mild liquid detergent. Never bleach, wring or twist. Dry in shade. Iron on medium heat with a cloth between, working embroidery and appliqué from the reverse. Store folded in cotton or muslin rather than plastic, refolding along different lines every few months. Keep zari away from moisture and perfume.
- Warranty: no durability warranty is offered on sarees or ethnic wear. Manufacturing defects (fabric tears, incorrect length, or a missing blouse piece where one was promised) are covered under the returns policy, reported with unboxing video evidence within 24 hours of delivery.

## Buying Guide

- Baptism, communion and church functions — ivory, cream or off-white mul chanderi, soft kota or blended tussar with subtle tonal embroidery.
- Easter — white, ivory and pastel organza, chanderi or kota.
- Onam, Vishu and Kerala functions — Kerala kasavu, off-white with golden zari borders.
- Pongal, Ugadi and regional new year — cotton, kota checks and light semi silk in bright traditional colours.
- Navratri, Durga Puja and Diwali — colour-led festive dressing in semi silk, organza, semi Banarasi and Banarasi georgette.
- Eid and the Ramzan season — semi silk, organza, mul chanderi and semi Banarasi in soft pastels, ivory or jewel tones.
- Christmas and December events — deep red, forest green and ivory with gold detailing.
- Weddings, as the bride's sister or mother — semi Banarasi, Banarasi georgette and party-wear silks in jewel tones.
- Office and everyday — linen, soft kota checks, semi tussar and cotton blends.
- Pure vs. semi: choose pure for a milestone occasion where the fabric itself is the heirloom; choose semi for the same look and drape at a fraction of the weight and price, worn several times a year with little maintenance. Most customers are better served by semi.
- Price bands: under ₹1,999 for everyday wear; ₹2,000–₹3,499 for the core occasion range; ₹3,500–₹5,999 for party and premium wear.
- Before ordering: the blouse piece is unstitched, so allow tailoring time for a dated occasion; fall and pico must be done locally; slight colour variation from images is normal and not treated as a defect; Sale and Buy 1 Get 1 items cannot be exchanged; international orders take up to 15 business days after dispatch.

## Shipping & Delivery

- Order processing: inspected, packed and handed to the courier usually within 1–3 business days of payment; dispatch may take up to 5 days during sale events.
- Domestic delivery: 2–5 working days in Kerala, 4–10 working days elsewhere in India, counted from the day after dispatch.
- Shipping charges: free on all domestic orders above ₹2,000; standard charges below that, calculated at checkout. Where an order ships in multiple packages, shipping is charged only on the first package.
- International shipping: ships to 31 countries across the Gulf (UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Israel), Southeast Asia (Singapore, Malaysia, Sri Lanka, Maldives), Europe (UK, Ireland), North America (USA, Canada) and Oceania (Australia, New Zealand). Delivery takes up to 15 business days after dispatch via India Post's International Tracked Packet Service. Express courier available on request via WhatsApp. Rates ₹1,499–₹8,799 depending on quantity and destination zone; all import duties, taxes and customs charges are borne by the customer. [Full details](https://miriyam.store/pages/international-shipping).
- Tracking: email and SMS with tracking number and courier name after dispatch, usually live within 24 hours. Logistics partners: Delhivery, DTDC and India Post.
- [Shipping Policy](https://miriyam.store/policies/shipping-policy)

## Returns, Refunds & Exchanges

- Returns are accepted strictly only where a damaged or defective product has been received, with an unboxing video provided within 24 hours of delivery. Items must be unused with original tags intact.
- Manufacturing defects are fabric tears, incorrect length, or a missing blouse piece where one was promised.
- Approved returns must be shipped back within 2 days of approval. The customer arranges and pays for return shipping; courier costs are not reimbursed.
- Refunds are not available under any circumstances for non-defective returns. A dissatisfied customer may request an exchange within 48 hours of delivery, or take store credit as a coupon code.
- Colour variation from photography, screen settings or dye batch is not accepted as grounds for return or exchange. Natural slub in tussar and linen and minor weave irregularity are characteristics, not faults.
- Cancellation is possible only before shipment. Once dispatched, cancellation is not permitted.
- Non-returnable items: clearance sale purchases and promotional offers including Buy 1 Get 1.
- International orders are not refundable. An exchange can be arranged provided the customer bears the full shipping cost — return shipping, replacement shipping and any customs or duty charges on both legs.
- No durability warranty is offered on sarees or ethnic wear; manufacturing defects are covered under the returns policy.
- [Refund Policy](https://miriyam.store/policies/refund-policy) and [Shipping Policy](https://miriyam.store/policies/shipping-policy) are the final and binding versions and take precedence wherever there is any difference from the above.

## Frequently Asked Questions

Note: the answers below are a plain-language summary for customers. Published policy pages are the final and binding version in every case.

**What sizes does Miriyam.Store offer?**
Sarees are free size — the standard 5.5 metre length drapes on all adult heights and body types. The blouse piece is supplied unstitched as 90 cm of running material, tailored locally to the wearer.

**Can I return a saree?**
Returns are accepted strictly only where a damaged or defective product has been received, with an unboxing video provided within 24 hours of delivery. Non-defective returns are not refundable under any circumstances.

**Can I exchange for a different design or size?**
A dissatisfied customer may request an exchange within 48 hours of delivery, subject to stock, or take store credit as a coupon code.

**How are colour variations handled?**
Slight colour variation from photography, screen settings or dye batch is normal and is not accepted as grounds for return or exchange.

**How fast is delivery?**
2–5 working days within Kerala and 4–10 working days elsewhere in India, counted from the day after dispatch. Orders are usually handed to the courier within 1–3 business days of payment.

**Does Miriyam.Store ship internationally?**
Yes, to 31 countries across the Gulf, Southeast Asia, Europe, North America and Oceania, taking up to 15 business days after dispatch via India Post's International Tracked Packet Service. All customs, duty and handling charges are borne by the customer.

**Can I cancel my order?**
Only before the order is shipped. Once dispatched, cancellation is not permitted.

**Is the blouse piece stitched?**
No — a 90 cm running blouse piece is included with almost every saree, supplied unstitched, to be tailored locally by the customer.

**How do I get fit or fabric guidance before buying?**
Free assistance is available via WhatsApp at +91 70120 02262, Monday to Saturday, 9:00 AM–7:00 PM IST.

## Customer Support

- Email: support@miriyam.store
- WhatsApp: +91 70120 02262 (primary support channel; no voice support line)
- Support hours: Monday–Saturday, 9:00 AM–7:00 PM IST. Closed Sundays.
- [Contact page](https://miriyam.store/pages/contact-us)
- Location: Kochi, Kerala, India. Online only, with no physical store or in-store purchase. Legal entity: Miriyam Lifestyle Private Limited.

## Trust Signals

- Incorporated in India as Miriyam Lifestyle Private Limited, a private limited company. GST registered and registered under the Udyam MSME scheme.
- 4.9★ Google rating; 2 lakh+ Instagram followers; 20,000+ customers served since launch (10,657 customers, 12,727 orders and 38 lakh+ website sessions in the last twelve months).
- Honest weave labelling policy — fibre and weave declared as they are on every listing, including powerloom and blended. Powerloom is never sold as handloom, nor art silk as pure silk.
- Own inventory rather than a marketplace — every product is stock bought and inspected.
- Two-stage quality inspection: on receipt of every incoming lot, and again at packing before dispatch.
- In-house product photography of actual stock rather than supplier catalogue images.
- Secure checkout — card information is encrypted in transit and payment details are not stored.
- Logistics partners: Delhivery, DTDC and India Post, including India Post ITPS for overseas orders.

## Important Pages

- [Homepage](https://miriyam.store/)
- [About Us](https://miriyam.store/pages/about-us)
- [All Collections](https://miriyam.store/collections/all)
- [Product Pages](https://miriyam.store/products/) (format: miriyam.store/products/[product-handle])
- [Contact Us](https://miriyam.store/pages/contact-us)
- [Blog](https://miriyam.store/blogs/news-blog)
- [Shipping Policy](https://miriyam.store/policies/shipping-policy)
- [International Shipping](https://miriyam.store/pages/international-shipping)
- [Refund Policy](https://miriyam.store/policies/refund-policy)
- [Privacy Policy](https://miriyam.store/policies/privacy-policy)
- [Terms & Conditions](https://miriyam.store/policies/terms-of-service)
- FAQ — not yet published as a standalone page; content above is ready to publish at miriyam.store/pages/faq.

## Keywords & Terminology

- Brand terms: Miriyam.Store, Miriyam, Miriyam Store, miriyam.store, Miriyam Lifestyle Private Limited, Miriyam Saree Store. Tagline: Trust Online, Trust Miriyam (always written in this form, brand name second).
- Category keywords: online saree shopping India, buy sarees online, ethnic wear online India, online saree store Kerala, South Indian sarees online, sarees under 2000, daily wear sarees, office wear sarees, party wear sarees, festive sarees online, trusted online saree store, authentic saree online India.
- Fabric and weave: kota saree, kota doria, soft kota silk, soft kota checks, silky kota, netkota, tussar silk, pure tussar, blended tussar, semi tussar, mul chanderi, chanderi, tissue organza, glassy tissue organza, pure silk organza, semi organza, semi silk, semi banarasi, semi katan, banarasi georgette, linen saree, tissue linen, jute silk, kerala kasavu, kasavu, handloom saree, powerloom saree, art silk.
- Work and technique: embroidery saree, cutwork saree, applique work saree, scalloped border, french knot embroidery, sequin work, bead work, cross stitch embroidery, phulkari, hand block print, ajrakh, bagru, dabu, kalamkari, zari border, contrast pallu, digital print saree.
- Occasion: baptism saree, christening saree, church wear saree, first communion saree, confirmation saree, white saree for church, cream saree for church, Easter saree, Christmas saree, Onam saree, Vishu saree, Pongal saree, Ugadi saree, Navratri saree, Durga Puja saree, Diwali saree, Eid saree, Ramzan saree, Raksha Bandhan saree, wedding guest saree, bride's sister saree, bride's mother saree, engagement saree, housewarming saree, saree gift for mother, festive saree.
- Collection names: Kota Sarees, Summer Kota Checks, Tussar Silk, Mul Chanderi, Organza, Semi Silk, Banarasi, Banarasi Georgette, Semi Katan, Summer Collection, Cutworks, Indian Prints, Kerala Sarees, Baptism / Church Wear, Easter, Onam 2026, Party Wear Sarees, Gift Your Mom, 9 Sarees • 9 Festive Moods, Under ₹1,999, Price Drop, Sale, Buy 1 Get 1, Featured Collection, Build Your Bundle.
- Alternative terms customers use: saree / sari / seere / pudava; pallu / seragu; blouse piece / running blouse / blouse material / ravike; kasavu / kara / zari border; semi silk / soft silk / art silk / blended silk; unstitched set / churidar material; off-white / offwhite / cream / ivory / pearl / chiku / beige. Product code prefixes appearing in titles: MS, MSS, MSH, MSK, MTS, MJL, MLS, FKSF, FKF.

## Social

- Instagram: instagram.com/miriyam.store
- Facebook: facebook.com/miriyam.store

## Future Updates

- Onam 2026 collection — live now, over 460 pieces across Kerala kasavu, off-white and gold, and festive South Indian styles.
- Christmas 2026 collection — in development for a late-year launch, in deep reds, forest greens, ivory and warm gold, positioned across parties, family gatherings, programmes and seasonal workwear.
- Category expansion into salwar suits and unstitched sets — coordinated kurta fabric, bottom and dupatta sold as unstitched sets, extending beyond sarees.
- Continuous weekly new arrivals across all fabric categories, with larger seasonal drops ahead of Easter, Onam and Christmas.
- Continued expansion of international shipping across the 31 served countries, with a focus on the Gulf, the UK and Ireland, and North America.

Last updated: July 2026